In the last 23 years, which is now how long I’ve been donating my time as their in-house CD, and head of campaign development, I’ve seen the fur industry die and Shamu shut down. I’ve seen animal testing decline and great apes rescued from research labs. In this case, the message is as much about exposing a world as it is creating one. The work reveals the harsh world of animal cruelty in imaginative ways that make a very real point while leveraging current culture.
Wondrous desert landscapes come to mind when you think about Arizona, but you don’t think about what all that wonder leads to. So we created a cinematic world (said AdWeek) with a simple idea—wonder makes us do, and all that doing makes us who we are. Self-discovery and world discovery. Isn’t that what higher education is all about?
When you think Eagles football, you think cheesesteak-stained jerseys, and man caves. It was our intention to expand that narrow view to a truer and more global one. So we created “Let’s Fly” and made Eagles fans’ hearts soar all over the world and one local newscaster cry on air.
When you think of Dell you think PCs and monitors. But with the biggest merger in tech history, they became a serious player in the digital transformation space overnight. So we had to make sure they entered with a bang, or in this case, a poof.
Westin is known for their “Heavenly Beds” but what does all that good rest lead to? A better, more productive, healthier lifestyle that goes beyond the bedroom and a totally different mindset to rise and truly shine.
We dropped some rhymes for the times in Brooklyn and some new merch, too. With the help of Black Thought of The Roots, we launched the “Human Rights Now!” collection from Reebok. A host of influencers took the mic to speak about the human behind the rights. Complex called it the most important sneaker drop of the of the year. And the experience lived up to the hype.